Using Anchors For Blogger Content

The Anchor Text

The main idea of an anchor text is to improve on user engagement. When you click an anchor text, you will be moved to a new site or a different portion of the same site. When creating one, you need to make sure that the anchor text gives the reader a spoiler of the page or section you are linking them to.

The anchor text of the link needs to include relevant keywords to rank higher in search engine results.

Let’s say you run a blog about baking. You write a blog post about “Chocolate Chip Cookies.” Within that post, you will include a link to your “Cookie Recipes” category. The anchor text for this link should be “Cookie Recipes” instead of “Click here”.

Internal Linking

The linking of pages on the same domain is known as internal linking. It enables users and search engines to navigate your site. It is a very effective way of informing Google about a site's architecture and the importance of each page.

Here are the 2 main reasons why internal linking is important:

• Improves SEO - Internal links are an effective way to improve the SEO of your site. They can help search engines to find and index your pages, and they can also help to improve your site's ranking in search results.
• User experience - Internal links can also help to improve the user experience of your site. They can make it easier for users to find the information they are looking for, and they can also help to keep users engaged on your site.

External Linking

The hyperlink from one domain or subdomain to another domain or subdomain is known as an external link. They can sometimes link to other sites to provide additional information on the topic, to cite sources, or to give credit to other websites.

The links from trusted and authoritative sites can give your own site authority. You can also get referral traffic from them.