10+ Annoying SEO Mistakes Holding You Back
Outdated content and not updating
Websites that get all of their content up and then forget about it are not going to go far when their competitors are consistently adding new content.
New content regularly can do many things for your website. First, it tells search engines that your website is still active and being worked on. Second, it tells search engines that your content should be considered relevant to users.
Finally, it helps you build trust with users by showing that you are invested in keeping your content up-to-date and useful.
Incorrect Use of Keywords
Keywords are terms and phrases that people use when searching for things on the internet. They are how people are going to find your website on search engines.
There was a time when people stuffed keywords into their websites in a futile attempt to rank better on search results. This is known as keyword stuffing.
Today, search engines are smart enough to detect keyword stuffing and will penalise you for doing it. Use keywords in your content strategically.
Not having a mobile-friendly website
In this day and age, having a mobile-friendly website is non-negotiable. More people use their phones to access the internet than they do desktops.
If your website is not mobile-friendly, it will be difficult for users to navigate and use. If that happens, they will simply go somewhere else.
Make sure your website is responsive, meaning it automatically adjusts to fit the screen size of any device it is being viewed on.
Not creating interesting and engaging content
It is not enough to simply have content on your website. It needs to be interesting and engaging if you want people to actually read it. People are not going to spend time on your website if it is dull and boring.
Make sure your content is well-written, informative, and visually appealing. Use images, videos, and other elements to break up the text and make it more engaging.
And most importantly, write for your audience. Think about what they are interested in and what they are looking for.
Not promoting your website
Once you have created a great website with high-quality content, you need to promote it so people can actually find it.
There are many ways to promote your website, including social media, search engine optimization (SEO), and paid advertising.
Find the methods that work best for you and your budget and start promoting your website today.